Stakeholder Mapping, Trends in Corporate Comms and more...Issue 15

Welcome

A short introduction...

Hi 👋 & thank you for subscribing to The Public Relations Dispatch!

My name is Philippe Borremans and I am a Risk & Crisis Communications Consultant and current President of the International Public Relations Association.

In this newsletter I share curated articles and links to conferences, books, training, podcasts and reports related to Public Relations. I do this twice a week, mostly on Tuesday and Friday.

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Kind regards and happy reading!

Articles

How We Can Prepare Today For The Next Pandemic via Edward Segal / Forbes Magazine

Although the Covid pandemic is still raging around the world, it’s not too early for companies and countries to start applying the lessons learned from this international public health emergency and begin preparing for the next pandemic.

Podcasts

Robert Cialdini on Influence: New and Expanded via Roger Dooley

Many listeners are familiar with Bob and his Principles of Persuasion, but the launch of his new and expanded book is worth revisiting his theories on the psychology behind persuasion. Listen in as we discuss how to use shortcuts for persuasion, why words can be a powerful force, and how to use one particular social technology to up your persuasion game.

How To Build a Remote Content Team via the MarTech Podcast

Liam Martin, Co-Founder of Time Doctor and Running Remote, which are businesses that help marketers and entrepreneurs work more efficiently and with more independence. Today, Liam and I are going to talk about some of the changes that are happening in the workforce and why the future of your marketing strategy may involve building a remote team.

Conferences

Free Webinar - Stakeholder Mapping, Going Beyond The Quadrants - Thursday May 20

Stakeholder Mapping: going beyond the four quadrants. Practical tips for getting more actionable insights from your stakeholder mapping and engagement. Join Philippe Borremans and Allison Hendricks in a discussion on trends in stakeholder mapping and analysis.

Artificial Intelligence and the Future of Journalism - Will AI take hold of the 4th estate? Via Portugal.eu

The purpose of this High-Level Conference is to raise awareness of the adoption and impact of AI-based technologies on news production, distribution and consumption, and to promote reflection on the journalism of the future in the digital age.

Reports

Trends of Corporate Communications in 2021 - Voice Interaction via Karen Berger

Voice Interaction – shifting preferences from text to voice and the implications for corporate communications” is one of the five key trends identified by the Communication Trend Radar 2021. Digital assistants like Siri or Alexa are already part of the everyday life. Besides that, voice interaction is more and more integrated into Internet of Things (IOT) devices including cars and smart home appliances.

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