The PR Dispatch - Prepare for 2023, AI, ESG and Check the Top Reputation Brands

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Hi 👋 & thank you for subscribing to The Public Relations Dispatch!

My name is Philippe Borremans and I am a Risk & Crisis Communications Consultant and current President of the International Public Relations Association.

In this newsletter I share curated articles and links to conferences, books, training, podcasts and reports related to Public Relations. I do this twice a week, mostly on Tuesday and Friday.

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Articles

2023 is coming. Now is the time to put it into focus. Via Mike Klein

If we want to understand what’s happening in the comms world now, we need to think about how things will play out by 2023.

In the age of COVID-19, where dislocation, pain and upheaval have been a day-to-day norm, it’s become very easy to lose sight of the longer term picture.

Nevertheless are threads and trends emerging, that, if left unchecked, will likely dominate the future field of play we see in organizations, and will have longer-lasting impact than the immediate pandemic cleanup we’ll see in 2022.

How to Conduct a Survey for PR & Why Most Fail via SHIFT Communications

It’s no secret that surveys serve as an excellent foundation for these types of thought leadership. If done right, industry data gives instant credibility to an argument. It positions a company and its spokespeople as authorities and can cause a flurry of on-message press coverage, effectively reaching potential customers while increasing brand awareness.

The ESG opportunity for public relations via Stephen Waddington

Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education. It has published a report today called The Environment, Social and Corporate Governance (ESG) opportunity for public relations, researched and written by Dr Jon White and Stephen Waddington

Is Public Relations Ready for AI? via Martin Waxman

It’s as if Public Relations professionals are waiting for someone to send them the Official Memo with a timeframe and process to get ready for AI.

Conferences

Free Webinar: Communication and Culture: Cross-Culture Dimensions for Public Relations

This webinar on May 13 with Esther Amba Numaba Cobbah, CEO, Strategic Communications Africa, will explore the challenges to professional communicators as they attempt to navigate cultural realities in crisis situations. Drawing on the agency’s experience during the covid-19 related pandemic, we will draw experience from specific African case studies. Further, the webinar will explore the cross-cultural dimensions of public relations on a diverse continent.

Modern reputational risks: navigating social & technological change via BCI

Social change and technology have given rise to disinformation and cancel culture which is altering the threat landscape. These growing corporate risks can very rapidly go from an online twitterstorm to an offline supply chain blockade. Join the discussion and open debate with risk, reputation and disinformation experts.

Reports

How the 100 Most Reputable Companies are (and aren’t) meeting environmental expectations via RepTrak

Corporate environmental promises aren’t necessarily new, but the expectation for companies to take accountability for their environmental impact and take action is growing. The making and breaking of these promises influences public perception, boosting and damaging brand power and reputation.

Modern reputational risks: navigating social & technological change via Conducttr

The survey of Communicatons & Public Relations leaders reveals that 78% feel protecting their brand's reputation has become unmanageable. Employee actvism is seen as the second biggest threat to brand reputation, behind only cyber attacks. See more insights by following the link.

Tools

Twitter opens up Clubhouse-like Spaces to more people via Engadget

Twitter is opening up its Clubhouse-style audio feature to a lot more people. Any Twitter user with 600 followers or more is now eligible to host the audio-only rooms as the company looks to broaden the reach of Spaces.

LinkedIn Hashtags - top 1000 May 2021 via Andrew Bruce Smith

Andrew Bruce Smith always finds these little online gems and then makes them understandable to all. This searchable database of the top 1000 LinkedIn hashtags is a very useful resource for anyone who takes the professional networking platform seriously.

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