The Story Behind world PRess Freedom Day and much more... Issue 13

Welcome

A short introduction.

Hi 👋 & thank you for subscribing to The Public Relations Dispatch!

My name is Philippe Borremans and I am a Risk & Crisis Communications Consultant and current President of the International Public Relations Association.

In this newsletter I share curated articles and links to conferences, books, training, podcasts and reports related to Public Relations. I do this twice a week, mostly on Tuesday and Friday.

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Articles

The story behind World Press Freedom Day

On this day we think back to the active role of IPRA's former President Alain Modoux in ensuring press freedom. He was the architect of the UNESCO proposal which led to the decision by the UN General Assembly to proclaim 3 May World Press Freedom Day.

A Manager’s Responsibilities to Stakeholders via Darzin

Keeping up good relationships with stakeholders is one of the toughest jobs a business manager has to do. Different stakeholders will have different concerns and priorities, and addressing all of this while keeping the business in good standing is a balancing act, to say the least. In the end, though, a manager can best uphold responsibilities to shareholders by taking a task-by-task approach to addressing needs and pre-empting concerns.

Four Ways Companies Can Effectively Communicate with Employees about the COVID-19 Vaccine via Institute for Public Relations

With the accelerated rollout of COVID-19 vaccines, many employers now face the question: What and how should I communicate with my employees about COVID-19 vaccines?

Apple's new privacy update and what it means for the future of advertising via You Exec News

Apple’s highly anticipated iOS 14.5 comes with major privacy upgrades. The update could do damage to apps like Facebook and Google that use tracking to sell targeted ads.

Guest Blog Post: A plea for more collaboration – no functional silos please by André Manning

A plea for more collaboration – no functional silos please

Last week Logeion, the Dutch association for communications professionals (with approximately 4500 members) organized a fascinating online round table discussion with two distinguished professionals: Ronald Voorn, who worked in different marketing roles at Heineken and is now lecturing and professor Betteke van Ruler about what marketing and communication offer each other. Very timely, that soon became clear!

I spy? By Mattias af Geijerstam

So as comms people, I guess you could say we are the opposites of spies; we are in the business of creating an environment where openness, transparency, trust and understanding can thrive. But this does not mean just revealing everything to everyone. That would put the entire organization in reactive mode and allow others to set the strategic agenda and narrative.

Conferences

KFC Crisis Case Study - The Great Chicken Shortage via the EACD & Rod Cartwright

In February 2018, KFC hit an issue in the UK – a BIG issue. Following a change of logistics partner and a major road accident near that partner’s warehouse, the QSR giant started running short of chicken. KFC delivered a response which set a new benchmark in crisis communication. Jenny Packwood, KFC’s Director of Responsibility and Reputation, UK & Ireland, will explore KFC’s strategy and execution during this webinar.

Webinar: Communication and Culture: Cross-Culture Dimensions for Public Relations

The webinar on May 13 with Esther Amba Numaba Cobbah, CEO, Strategic Communications Africa, will explore the challenges to professional communicators as they attempt to navigate cultural realities in crisis situations. Drawing on the agency’s experience during the covid-19 related pandemic, we will draw experience from specific African case studies. Further, the webinar will explore the cross-cultural dimensions of public relations on a diverse continent.

Call for Proposals - Africa Comms Week

AfricaCommsWeek is back for another virtual edition. This year’s theme is: Changing the perceptions of Africa: Now What? Date: Monday 24th - Friday, 28th May, 2021.

This is your chance to share your expertise for the largest gathering of Africa-focused Communication professionals. Send your proposal via the link.

Tools

Estimate the Cost of a Meeting with This Calculator via Harvard Business Review

Bain & Company found that a single weekly meeting of midlevel managers was costing one organization $15M a year! Try this Meeting Cost Calculator to see how much you’re spending on meetings — and how much you could be saving.

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