Social Polarisation, Organisational Change and the Top 100 PR Influencers

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Hi 👋 & thank you for subscribing to The Public Relations Dispatch!

My name is Philippe Borremans and I am a Risk & Crisis Communications Consultant and current President of the International Public Relations Association.

In this newsletter I share curated articles and links to conferences, books, training, podcasts and reports related to Public Relations. I do this twice a week, mostly on Tuesday and Friday.

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Articles

How Organizational Change Disrupts Our Sense of Self via MIT Sloan Management Review

Leaders can better manage large-scale transformation by helping employees adapt to new identities rather than new tasks.

Public health tweets struggled to reflect local realities at start of pandemic: study via Times Colonist

A new study that examined thousands of tweets from Canadian public health agencies and officials during the first few months of the COVID-19 pandemic suggests many struggled to tailor messaging to local needs.

Growing Apart: Understanding and Addressing the Business Ramifications of Social Polarization | BCG

In these heated times, CEOs have thus been left to wrestle with a vexing dilemma—“Should I take a stand on this issue, or should I just stay out of it?”—with seemingly no good answer. How did this arise, and what can CEOs do about it?

Securing your spot on the Top 100 PR Influencer Index via Jesper Andersen

What does it take to truely become an influencer in the public relations industry? The internet is awash with lists and rankings of dubious validity and methodology that tempts us to ‘game the system’ to improve our ranking – such as repeatedly autoposting the same hashtags or buying a large following (don’t do that, please).

Podcasts

Shayoni Lynn shares why it is important for your communication strategy to be data led via Create Connect Communicate

As more and more companies look to adapt and recoup after being hit by the pandemic, it has become more important than ever to have communications that can be proven to work. But as Shayoni Lynn says, humans are context dependent – communications strategies need to fit your targets.

Conferences

Free Webinar - Stakeholder Mapping, Going Beyond The Quadrants - Thursday May 20

Stakeholder Mapping: going beyond the four quadrants. Practical tips for getting more actionable insights from your stakeholder mapping and engagement. Join Philippe Borremans and Allison Hendricks in a discussion on trends in stakeholder mapping and analysis.

Your PR Tech Stack 2021 via PRmoment.com

Why attend: the event will look at why PR tech is such an important element of public relations at the moment and speakers will recommend some of their favourite paid for and freemium tools that are available.

Climate Change and the Role of PR via CIPR

We have a real challenge on our hands when it comes to climate change, sustainability and saving our planet. This half-day event will support the public relations profession to better understand the issues surrounding climate change, the transition to Net Zero, and how to support clients and organisations in their journey to become more sustainable.

Tools

TypingDNA - Typing Biometrics are coming.

A novel form of authentication... Typing biometrics enables frictionless keystroke authentication in the background of any typed text. TypingDNA supports repetitive text (e.g. login authentication credentials) and any text (e.g. writing an email) recognition, so that it can be used it in any typing scenario.

Books

The World Information War: Western Resilience, Campaigning, and Cognitive Effects via Alicia Wanless

This book outlines the threats from information warfare faced by the West and analyses the ways it can defend itself. This book will be of interest to students of strategic studies, information warfare, propaganda studies, cyber-security, and International Relations. Use the -20% discount code SMA04 at check out.

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