Fringe Social Networks, SDGs, Stakeholder Mapping and more... Issue 17

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Hi 👋 & thank you for subscribing to The Public Relations Dispatch!

My name is Philippe Borremans and I am a Risk & Crisis Communications Consultant and current President of the International Public Relations Association.

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Articles

A Brand's Guide to Fringe Social Networks via Yonder

As with mainstream social platforms, niche platforms each have their own personality. They attract different people, employ different styles of user engagement, and tend to be “known” for different things. But they have one important trait in common: they are walled gardens of homogenous thinking, tightly ideologized, with high engagement and the ability to easily influence and ignite their network. Brands should be keenly aware of them.

“Just Following Orders” Doesn’t Let You Off the Hook Psychologically - By Evan Nesterak - Behavioral Scientist

"The authors found that those who had low agency over a decision, those charged with following orders, felt more culpable for the negative outcome than those who had high agency and who made the decision themselves. The authors operationalize culpability as a constellation of responsibility, regret, and guilt."

Communication as a force for good: principles in keeping with the UN SDGs via Inge Wallage

Is the international PR community ready and willing to adopt a set of core principles to guide practice on social responsibility, including care for our planet? By Inge Wallage.

Words Matter : When We Talk About Mothers and Work During the Pandemic via RAPID-EC Project

"While the media has reported extensively about these gender differences, the way they have been advancing these data and statistics is misrepresenting the problem and distracting us from necessary policy actions."

A New Way to Inoculate People Against Misinformation - By Jon Roozenbeek, Melisa Basol, and Sander van der Linden - Behavioral Scientist

Instead of fighting misinformation after it’s already spread, some researchers have shifted their strategy: they’re trying to prevent it from going viral in the first place, an approach known as “prebunking.” Prebunking attempts to explain how people can resist persuasion by misinformation.

Podcasts

Women in PR Podcast with Irma Meyer - via Ana Adi

"We have often spoken about what practitioners and academics perceive to be the role and mission of public relations and communications. And while discussing strategy, measurement and evaluation and thus research, two issues keep popping up: the balancing of multiple stakeholder interests and demands - and VUCA, the volatile, uncertain, complex and ambiguous context of the current practice. Today’s conversation with Irma Meyer will give us all a fresh way of looking at things and a way out of exactly this conundrum."

Conferences

Free Webinar - Stakeholder Mapping, Going Beyond The Quadrants - Thursday May 20

Stakeholder Mapping: going beyond the four quadrants. Practical tips for getting more actionable insights from your stakeholder mapping and engagement. Join Allison Hendricks & I in a discussion on trends in stakeholder mapping and analysis.

PRFest launches its 2021 virtual event and it’s the biggest yet via PRFest

PRFest has launched its annual June event with a focus on the sustainability of the industry, including five areas: Society, Planet, Work, Corporate Social Innovation, and the Next Generation. The event takes place from 14 to 18 June.

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