The PR Dispatch

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Articles

Why all MBA students should study crisis management via CarringtonCrisp

Completely agree with this view from Jonathan Hemus.

Without education, training and coaching it is rare for business leaders to intuitively act in the most effective way when crisis strikes. More likely, the amygdala (the part of the brain associated with emotional processes) will light up, adrenaline will course through their bodies and the instinctive ‘fight, flight or freeze’ response will kick in. This is not a recipe for a well conceived, purposeful and ultimately successful crisis response.

Messaging - it all starts with the DO and the WHO via EasyBlog

Developing messages with impact is not that widely spoken about or covered in communications textbooks. But, says Liam FitzPatrick, if you start with the end in mind, it's not that challenging; as long as the outcome resonates with your audience.

📺 Docuseries - Las Nuevas Fronteras

This docuseries are the first-ever produced by a strategic communication agency and looks at how emotional engagement, new technologies, and the impact of COVID-19 are all affecting global communication. You can adapt subtitles to your own language via the YouTube channel of the series.

Podcasts

Diploma-C | Managing a Legacy, and Why CSR Is Your Ticket to Success

In this episode of Diploma-C, Louis de Schorlemer, Managing Partner at Corporate Diplomat sits down with Jeff Archambault, former Vice President at The Walt Disney Company EMEA, to discuss his extensive experience with CSR, finding the right cultural fit and what exactly it takes to manage a high-stakes transaction.

Conferences

Internal communications and human resources via People Management

An expert webinar, in partnership with SocialChorus, the digital employee experience platform, on how IC and HR teams can align their efforts to reach employees at all levels more effectively, and increase their own internal visibility and influence. Thursday 13 May at 3pm.

Webinar: PR Hacking or How to Automate Boring Communication Tasks

One of my free to attend webinars I organise regularly... In this one I'll cover: What is Agile for PR and how do you integrate it in your team? // Workflow Example - podcast-article-blog post-social media update // Finding your own workflow and process // Some of the best tools for Agile PR teams.

Books

Top Crisis Communications Books on Amazon

Here's my top 4 of the latest Crisis Communications books on Amazon: