Mystery lobbyists, ransomware attacks and more... Issue 12

Welcome

A short introduction...

Hi 👋 & thank you for subscribing to The Public Relations Dispatch!

My name is Philippe Borremans and I am a Risk & Crisis Communications Consultant and current President of the International Public Relations Association.

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Articles

Mystery Brussels lobbyist pushes for closer MEP-industry ties using fake identity via POLITICO

A person claiming to work in EU affairs is using a stolen profile photo and a fake identity to push an agenda in the Brussels media that MEPs should be allowed closer ties to big business.

#EurekaMoment 02: Everything is Communications via the excellent Harold Tor

"We love building silos. Silos define the boundaries of our department so that no one outside of it can touch it. We make sure that everyone working in our team does not communicate directly with someone from another team, because you – as the team leader – want to ensure what information gets through and what doesn’t."

If You're Exhausted by Zoom, Try Reverse Meetings Instead via Inc.com

Best-selling author and computer science professor Cal Newport recently offered a simple but powerful suggestion to counter Zoom fatigue in this article.

NFTs could revolutionize marketing and communications via PR Week

Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.

Crisis Communication: Ransomware Attacks in 2021, Information Meets Emotion via Security Intelligence

As threat actors work together to provide ransomware-as-a-service, defenders also need to focus on working together, even when teams are separated in home offices. As ransomware trends change in 2021, what should we look out for? An overview of the Sophos report provides some ideas.

Podcasts

Lego is an ‘all-star’ when it comes to reputation: The RepTrak Company CEO via RepTrak

Kylie Wright-Ford, The RepTrak Company CEO, joins Yahoo Finance’s Kristin Myers and Alexis Christoforous to discuss the global ranking of companies with the best reputation.

Conferences

Re-Watch - Putting the 2021 Global PR & Communication Model Into Practice via Global Alliance

Dr. Ángel Alloza CEO of Corporate Excellence - Centre for Reputation Leadership together and Dr. Clara Fontán, Director of Intelligence & Knowledge of Corporate Excellence - Centre for Reputation Leadership. They were delivering a presentation on "Putting the 2021 Global PR & Communication Model into Practice: Insights, Findings and Perspectives Across the Globe"

Reports

Trends for Corporate Communications in 2021: #4 Digital Nudging via Karen Berger

"The key idea of nudging is to create a choice environment that helps individuals to take personally and socially beneficial decisions. The economists assumed that humans aren’t simply rational beings (homo economicus). Instead, decision-making is sometimes suboptimal due to personal characteristics and limited human cognition (e.g. biases, heuristics, cognitive load or fatigue)."

Corporate Counsel Demand Continues To Rise As Pandemic Enters Second Year via PRovoke

The fourth wave of PRovoke's Covid-19 research reveals that the need for corporate communications is even higher than a year ago, while also shedding light on in-house budgets, challenges and stakeholder focus.

Books

A new book about Corporate Purpose

Truth Be Told: How authentic marketing and communications wins in the purposeful age. By John O’Brien and David Gallagher / 2021, Kogan Page, 235 pages.

Training

Today - TIK TOK in international education communication via CIPR

The CIPR Education and Skills Sector Group and the CIPR International Group are delighted to invite you to a webinar on how education communication experts are using Tik Tok to reach their audiences. You will hear from four experienced communications professionals working in Higher Education in the UK, Ireland and the USA.

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