Welcome
A short introduction...
Dear reader,
My name is Philippe Borremans and I am a Risk & Crisis Communications Consultant and current President of the International Public Relations Association.
In this newsletter I share curated articles and links to conferences, books, training, podcasts and reports related to Public Relations.
I also publish a weekly "public relations tools" newsletter. You can find me on LinkedIn and read more about my consulting activities here.
If you have PR/Communications related news or upcoming events, let me know. I could include your info in the next edition of this newsletter.
And if you're interested in reaching a highly engaged audience of Communication professionals, please consider the sponsor options.
Kind regards and happy reading!
Philippe Borremans
Sponsor
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Articles
EU prepares to combat "greenwashing" with standardized reporting via You Exec News
Today, the EU proposed a package of standardized mechanisms for companies to report their environmental and social impact. These measures aim to classify green investments in order to cut down on “greenwashing” from companies making murky “sustainability” claims. In the future, this could lead to standard sustainability disclosures alongside financial ones.
youexec.com
Strategies for Sharing Corporate Social Advocacy Messages on Social Media via Institute for Public Relations
What do Patagonia, Dick’s Sporting Goods, Gillette and Nike have in common? Within the past decade, each of these companies has taken a public stance on a controversial social issue, a public relations initiative known as corporate social advocacy (CSA).
instituteforpr.org
Crisis Communications - Facebook downplays data breach in internal email via BBC News
An internal Facebook email, accidentally sent to (my little home country's) Belgium-based Data News, has revealed its strategy for dealing with the leaking of account details from 533 million users.
It suggests the social network expected more such incidents and was planning to frame it as an industry problem that was a normal occurrence.
bbc.com
The power of language: How words shape people, culture via Stanford University
Speaking, writing and reading are integral to everyday life, where language is the primary tool for expression and communication. Studying how people use language – what words and phrases they unconsciously choose and combine – can help us better understand ourselves and why we behave the way we do.
stanford.edu
Conferences
IPRA | Thought Leadership Webinars: Communication and culture: cross-culture dimensions for PR
The webinar on May 13 with Esther Amba Numaba Cobbah, CEO, Strategic Communications Africa, will explore the challenges to professional communicators as they attempt to navigate cultural realities in crisis situations. Drawing on the agency’s experience during the covid-19 related pandemic, we will draw experience from specific African case studies. Further, the webinar will explore the cross-cultural dimensions of public relations on a diverse continent.
ipra.org
Happening Today: Social Media, Politics and Democracy: What's New, What's Not and Why It Matters via Tom Moylan
In this lecture, Tom Moylan will share some of the principles, reflections and research that he uses as a practitioner to navigate and understand the impact of social media on politics and democracy. He will talk about what has changed (new dynamics, lowered barriers for participation, etc.), what has not (getting votes, mobilising support, etc.) and some of the ways actors in this environment have adapted (in communication strategies, business models, etc.).
zoom.us
Watch The Replay: Artificial Intelligence and Public Relations with Svetlana Stavreva
Missed the IPRA Thought Leadership Webinar about AI and Public Relations? You can watch it here, on demand. We have monthly webinars on trending communication topics. Check out the program on www.ipra.org
amazonaws.com
Reports
Accessible communications guidelines published by PRCA via Wadds inc.
The PRCA has published new guidance in partnership with Current Global to help PR and communications professionals deliver accessible content.
The 35-page guide is packed with practical tools, advice and case studies designed to help PR professionals ensure their content is accessible to people of all abilities.
wadds.co.uk
The Communication Function - Skills Survey via Willem de Ruijter | LinkedIn
"Looking at the communications specialisms mentioned most often across the survey, the three skills most cited in all markets were: digital communications, internal communications and employee engagement, and ‘mixed’ skills. Only in the UK did we see this extend to external communications and media relations skills as a priority."
linkedin.com
Training
The Essential Guide to Airtable | Courses | Automate All the Things
Create your way. Part spreadsheet, part database, and entirely flexible. Teams use Airtable to organize their work, their way. Now is your turn to learn the tool. Check my review on www.prtoolz.com
aatt.io