Welcome
A short introduction...
Dear reader,
My name is Philippe Borremans and I am a Risk & Crisis Communications Consultant and current President of the International Public Relations Association.
In this newsletter I share curated articles and links to conferences, books, training, podcasts and reports related to Public Relations.
I also publish a weekly "public relations tools" newsletter. You can find me on LinkedIn and read more about my consulting activities here.
If you have PR/Communications related news or upcoming events, let me know. I could include your info in the next edition of this newsletter.
And if you're interested in reaching a highly engaged audience of Communication professionals, please consider the sponsor options.
Kind regards and happy reading!
Philippe Borremans
Sponsor
PR & Social Media Trainees & Mentoring
Mentor emerging talent while growing your business. Mentor an apprentice remotely for an hour per week as they help tackle your digital marketing projects for ten hours per week as part of their training.
prtoolz.com
Articles
The transformative power of blockchain: opportunities for Communicators by Philippe Borremans
Technology and public relations have never really been good friends. It took our profession a long time before truly understanding the impact the internet would have.
Still, as Communicators we need to keep up to date with the latest developments and therefore I would like to explore the potential use of blockchain technology in PR.
ipra.org
CARMA’s A-to-Z Guide to Media Intelligence, PR Measurement, and Communication Evaluation
If you’re new to PR measurement and evaluation, or just need a refresher, here’s a handy guide to the ABCs of media intelligence, including a few reminders of the expertise available to make your measurement journey trouble-free. Let’s begin by noting that “ABC” stands for Always Be Counting, a good mantra for anyone who wants to use the wisdom born of data to improve their communications programs.
carma.com
Crisis Case Study: Hotel Sector - Demonstrations & COVID-19 in Hong Kong via Daniel Laufer
Interesting crisis communication case study: The challenges of managing demonstrations in Hong Kong and COVID-19: An interview with Dr. Jennifer Cronin, President of Wharf Hotels.
sciencedirect.com
Podcasts
US Focus - Engaging in social issues via the PR Wars Podcast
As corporations weigh-in on social issues, communicators are learning to become a company conscience. On this edition of PR Wars, Anthony Hayes, Founder and President of The Hayes Initiative talks about what you should think about as your company navigates the winds of social change.
pr-wars.com
The Reunion - Deepwater Horizon Oil Spill via BBC Sounds
Kirsty Wark brings together well control experts, US Coast Guard Officials and environmentalists who fought to contain a massive off-shore oil spill in the Gulf of Mexico after the Deepwater Horizon oil rig suffered a catastrophic blowout and exploded in April 2010.
bbc.co.uk
Conferences
The Global Boardroom — 4-6 May, 2021 via Financial Times
3rd Edition: Strategies for a world transformed by crisis.
On 4-6 May, 2021, the Financial Times, in partnership with TNW, gather the most senior global decision makers and leading minds in policy, business, tech and finance for three days of online conversations with top FT journalists.
Register for free and let me know if you'll be there!
ft.com
WaddsCon: April edition via Stephen Waddington
The April edition of WaddsCon at 1-2pm on 30 April. Each presentation will run for five minutes, followed by a Q&A.
- Getting hired and getting ahead: how to land a job in the current market - Alex Lewington, Reuben Sinclair
- Creativity on a time limit: encouraging a creative mindset when you're on a deadline - Bethanie Dennis, We Are North
- Once upon a time: using stories to raise profile and create human connection - Sophie Drake, Story
- Truth be told: How authentic marketing and communications wins in the purposeful age - David Gallagher, Omnicom PR
Webinar: How Factions are Pressuring Brand to Engage with Voting Laws Narratives
The new consumer expectation is for brands to take a stand on issues like voting rights in the US and, more than ever, the perspective of your brand, executives, employees, and other spokespeople…runs the risk of coming under fire online or, worse, being co-opted by power groups online trying to make a point.
Join Yonder as they unpack how factions are targeting brands as they battle for control of this narrative, and how brands are responding to that pressure (or making the strategic decision not to!)
yonder-ai.com
Webinar - A European approach to the regulation of artificial intelligence – CEPS
The European Commission is about to release an important policy package, which will include a proposal for a “Regulation on a European Approach for Artificial intelligence”.
This will be the first attempt to define a comprehensive regulatory framework for AI, dealing with essential aspects such as the definition of high-risk applications, regulatory obligations for providers of AI systems, the post-market surveillance of AI, the conformity assessment of high-risk AI applications and the possible creation of a new AI Board.
ceps.eu