Tokyo Olympics Crisis, the Future of PR and more...Issue 23

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My name is Philippe Borremans and I am a Risk & Crisis Communications Consultant and current President of the International Public Relations Association and Board Member of the European Association of Communication Directors.

In this newsletter I share curated articles and links to conferences, books, training, podcasts and reports related to Public Relations. I do this twice a week, mostly on Tuesday and Friday.

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Articles

Worsening Tokyo Olympics Crisis Provides Fresh Lessons For Business Leaders via Edward Segal

Japan’s declaration today of a national state of emergency because of the Covid pandemic created a new crisis for the Tokyo Olympics and turned the Games into a textbook example of how a bad situation can get worse before it gets better.

Future of PR special edition via Prof. Dr. Ana ADI

7 articles authored by contributors from Australia to South Africa, from Germany to Brazil and the USA, observing, commenting, and thinking about the future of PR and communications in practical and theoretical terms or both.

22 Entrepreneurs Reveal How They Use Public Relations for Business via Teach a CEO

Public relations (PR) is simply getting people to talk about your business with the aim of raising positive awareness about your business. Businesses that use PR attest to the fact it helps build relationships with customers and has long-term gains on building the credibility of a business. There’s more that goes into it and may require considerable resources just like marketing. Teach a CEO asked entrepreneurs and business owners how they use public relations for their business and here are the insightful responses;

Dark PR is Infecting Global Business, Executives Need to Respond via the Institute for Public Relations

The use of disinformation by states and intelligence agencies to undermine their enemies and political rivals has become commonplace in recent years. Hacked emails, fake websites, and doctored photos and messages are now staple weapons for spies and government operatives globally.But these digital dark arts are no longer solely the providence of the espionage world. Indeed, Dark PR, as it’s called, is increasingly infecting corporate competitions and legal struggles.

Thought leadership in the digital world: escaping the ecosystem of owned media via IPRA

Many companies are still communicating predominantly in the ecosystem they control and are therefore passing up the opportunity to win over important stakeholders. By Jörg Pfannenberg.

Podcasts

+20 Hours of PR Talks: The Thought Leaders Series

In 2020 I gathered 32 of the top Communication & Public Relations minds across the globe and had them share their latest insights. Throughout the series we discuss the latest developments in internal, external, digital and crisis communications. Now you can check them out in podcast format.

Training

MA in Public Relations at Hofstra University via Kara Alaimo

If you are thinking about graduate school, there are still spots open to start in Hofstra University's new online Master of Arts in Public Relations program with a Concentration in Reputation and Crisis Management this fall (the first course starts September 1).

The program covers the full range of public relations, with a concentration designed to prepare professionals to handle the new/heightened challenges that have emerged in recent years, including the speed at which we must respond to crises on social media, fake news, Twitter wars, the new expectation that businesses should articulate political stances, and employee/endorser backlash for those stances.

The program is designed for working professionals. Students take one course at a time and complete the program in two years. All lectures are professionally produced, so it's a program of very high quality. The courses are run asynchronously so there are not specific times when students must be online -- instead students watch lectures, participate in discussions, do readings and complete assignments before deadlines set well in advance.

For more information, email Kara.S.Alaimo@hofstra.edu

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