The PR Dispatch - About social listening, communication planning and top webinars

Welcome

Welcome!

Hi 👋 & thank you for subscribing to The Public Relations Dispatch!

My name is Philippe Borremans and I am a Risk & Crisis Communications Consultant and current President of the International Public Relations Association and Board Member of the European Association of Communication Directors.

In this newsletter I share curated articles and links to conferences, books, training, podcasts and reports related to Public Relations. I do this twice a week, mostly on Tuesday and Friday.

Why not check out the previous issues so you know what to expect when you become a regular subscriber?

I also publish a weekly "public relations tools" newsletter. You can find me on LinkedIn and read more about my consulting activities here.

If you have PR/Communications related news or upcoming events, let me know. I could include your info in the next edition of this newsletter.

More a community, connections and networking person? Then please consider joining The PR Tribe, a free online community for PR & Communications professionals just like you.

Finally, if you're interested in reaching a highly engaged audience of Communication professionals, please consider the sponsor options.

Kind regards and happy reading!

Articles

Full article: Communication Planning: Agility is a Game Changer in Strategy Development via Betteke van Ruler

The purpose of this conceptual article is to explore what agility means for communication planning. Agility is focused on adaptation to change. A review of current communication planning models shows that most models are focused on long-term detailed planning with little room to fully adapt to change. In contrast, agility encourages to focus on choices to be tested, not only at the output or tactic levels but for every choice in the strategy.

Betteke van Ruler (2021) Communication Planning: Agility is a Game Changer in Strategy Development, International Journal of Strategic Communication, 15:2, 113-125, DOI: 10.1080/1553118X.2021.1898117

How Social Listening Keeps the Pulse of Changing Stakeholder Demands via Ben Miyall

Three Whiskey recently used social listening to conduct their own research around conversations being had about the Covid-19 vaccine in the U.S.. Through social listening, they could identify three groups of people and use the data they collected to determine the type of content that healthcare companies can use to address the concerns of each group.

Podcasts

+20 Hours of PR Talks: The Thought Leaders Series

In 2020 I gathered 32 of the top Communication & Public Relations minds across the globe and had them share their latest insights. Throughout the series we discuss the latest developments in internal, external, digital and crisis communications. Now you can check them out in podcast format.

Conferences

Re-Watch: Webinar - Summer holidays and back to work: How to communicate WHO guidance with your audiences?

Listen to Catherine (Katie) Smallwood, the WHO Europe Regional Office COVID-19 Incident Manager and Cristiana Salvi, the WHO Europe Regional Office Advisor for Risk Communication and Community Engagement, as they discuss the current COVID-19 situation in the Europe Region and how to communicate effectively to reduce risks while economies open up and people look forward to getting back to ‘normal’ life.

Webinar: Twin peaks: the overlap between public affairs and public relations with Andras Baneth

An IPRA Thought Leadership Webinar with Andras Baneth covering:

How an issue moves from scattered noise to a public affairs challenge.
Where is the commonality between Uber, AirBnb & pandemic preparedness?
Messaging for influence: why you should frame it early?
Measuring the impact of your public relations and public affairs work.

Reports

Research: the State of PR in 2021 via Muckrack

A (US) survey of over 1,600 PR professionals to understand how they are connecting with journalists, allocating budgets, measuring success, and using technology and tools in 2021.

Support this newsletter

Buy me a coffee! ☕️

Both of the newsletters I publish are a labor of love and passion for the Public Relations profession.

Twice a week I try to curate the most interesting insights from across the web about communications & reputation management in The PR Dispatch. Every week I review and publish a tool which could impact your PR workflow in The PR Tool Shack newsletter.

I send these newsletters to your inbox each week for free. If you like what I am doing, I hope you'll consider supporting my work — for just the cost of a cup of coffee.

I really appreciate your support. Thank you!