The PR Dispatch - PR Podcasts, WHO Guidance, Social Stances & Reputation

Welcome

A short introduction...

Hi 👋 & thank you for subscribing to The Public Relations Dispatch!

My name is Philippe Borremans and I am a Risk & Crisis Communications Consultant and current President of the International Public Relations Association and Board Member of the European Association of Communication Directors.

In this newsletter I share curated articles and links to conferences, books, training, podcasts and reports related to Public Relations. I do this twice a week, mostly on Tuesday and Friday.

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I also publish a weekly "public relations tools" newsletter. You can find me on LinkedIn and read more about my consulting activities here.

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Kind regards and happy reading!

Articles

Sifting Through the Pandemic – Information hygiene for the Covid-19 infodemic via Mike Caulfield

One of the best and most straightforward guides I have found on the topic: Learn the skills that will make a dramatic difference in your ability to sort fact from fiction on the web (and everything in between).

How fast can we go? Post-corona agility is a test for us all via Catherine Ogilvie

As businesses and brands start to re-evaluate their post-Corona world, where to start? How have things changed and what will be different? First, accept that nothing will ever be quite the same again and there are massive challenges and opportunities ahead...

Social stances can complicate a company's global expansion and vice versa via You Exec News

Apple and Twitter have learned their political stances in one country can create problems for them in another. While taking a stand on social issues has won these companies’ domestic support, it can hurt them when their global positions don’t follow through. LGBT apps, free speech in India —

Podcasts

Wag The Dog FM Podcast Archives Published

🎙 Oh look who's on Spotify! I am slowly re-publishing all the episodes of Wag The Dog FM - my weekly PR podcast on several platforms with the help of my trainee Naveed Ahsan. Who knows, the beginning of a new season...

Conferences

Webinar - Summer holidays and back to work: How to communicate WHO guidance with your audiences?

Last summer saw the relaxation of public health and social measures in the WHO European Region followed by a subsequent surge in COVID-19 cases.

With current vaccination levels in the Region variable and everyone’s desire to get out and have fun as the summer starts, how can we best recommend to our audiences to follow protective behaviours? How can employees and employers prepare for back to work after holidays?

Join Catherine (Katie) Smallwood, the WHO Europe Regional Office COVID-19 Incident Manager and Cristiana Salvi, the WHO Europe Regional Office Advisor for Risk Communication and Community Engagement on June 25.

Tools

A List of Great PR Hacking Tools

Some of the best tools for PR and Communications professionals of the moment. A list covering publishing, graphic design, video & audio production, webinar & conference management, team project management & thought leadership.

The PR Podcast Guide for Thought Leaders

I am currently working on an interactive online guide/resource pack called The PR Podcast Guide for Thought Leaders where I cover all the tips and tricks to be featured on leading podcasts. It also contains a detailed & up-to-date database of the top 50 Podcast shows for Communicators. You can already pre-order your copy - we're launching in September.

Books

Public Perception of International Crises. Identity, Ontological Security and Self-Affirmation by Dmitri Chernobrov

How do people make sense of distant, but disturbing international events? Why are some representations more appealing than others? What do they mean for the perceiver’s own sense of self? Going beyond conventional analysis of political imagining and perception at the level of accuracy, this book reveals how self-conceptions are unconsciously, but centrally present in judgments and representations of international others.

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Both of the newsletters I publish are a labor of love and passion for the Public Relations profession.

Twice a week I try to curate the most interesting insights from across the web about communications & reputation management in The PR Dispatch. Every week I review and publish a tool which could impact your PR workflow in The PR Tool Shack newsletter.

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