The PR Dispatch - ESG, Purpose Power and Cyber Threats

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My name is Philippe Borremans and I am a Risk & Crisis Communications Consultant and current President of the International Public Relations Association.

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Articles

ESG Investment Frenzy Fuels Green PR Hype via O'Dwyer's

The Economist surveyed 20 top ESG funds and found some of their lofty claims were nothing but hot air. The Economist suggests investors should dodge ESG claims, since only 30 percent of companies generate the world's greenhouse gas emissions. And five percent of that group (oil companies, cement and mining companies) generate 80 percent of emissions. Environmental investors should focus on pure-play renewable energy companies or firms with promising earth-saving technologies and avoid all the green PR hype.

Behavioral Science - The Barnum Effect: why we love astrology and personality tests via Anne-Laure Le Cunff

What do astrology, aura reading, fortune telling, cold reading, and some personality tests such as the MBTI have in common? They all exploit the Barnum Effect to convince people that the generated statements are personal to them.

Podcasts

Crisis Communications - The Lazarus Heist via BBC World Service

“Almost a perfect crime.” The hacking ring and an attempt to steal a billion dollars. Investigators blame North Korea. Pyongyang denies involvement. The story begins in Hollywood.

Conferences

Purpose Power Summit: How the Pandemic Changed Brand Purpose as We Know It via RepTrak

In this half-day summit, speakers will be unveiling the Purpose Power Index 2021 (PPI)—the largest study ever measuring perceptions of brand purpose, based on over 20,500 individual ratings from over 6,500 U.S. consumers, and encompassing over 200 brands.

Nerd Immunity: Journalism in the Time of Covid-19 - EMBL Forum Lectures via Terry O'Connor

How has journalism handled these twin challenges? How does good information triumph over bad information? What are the lessons we need to take from this pandemic? A lecture with Kai Kupferschmidt, a science journalist based in Berlin. He works as contributing correspondent for the journal “Science” covering infectious diseases and other topics.

Reports

PRCA launches Innovation Forum with Share of Search paper and challenge to the ad industry via Stephen Waddington

Our view is that while Share of Search has applications in some areas of brand marketing practice, it is a blunt metric. It also fails to address the sophistication of search marketing and public relations.

Tools

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