Social License to Operate, Risk, Fake News & more. Issue 8

Welcome

A short introduction...

Dear reader,

My name is Philippe Borremans and I am a Risk & Crisis Communications Consultant and current President of the International Public Relations Association.

In this newsletter I share curated articles and links to conferences, books, training, podcasts and reports related to Public Relations.

I also publish a weekly "public relations tools" newsletter. You can find me on LinkedIn and read more about my consulting activities here.

If you have PR/Communications related news or upcoming events, don't hesitate to let me know. I could include your info in the next edition of this newsletter.

And if you're interested in reaching a highly engaged audience of Communication professionals, please consider the sponsor options.

Kind regards and happy reading!

Articles

Why corporate communicators should abandon PowerPoint – and how to do it - Ragan Communications

It’s time to scrap the one-way, top-down presentation tools of yore. Try these tips to craft more interactive meetings, speeches and gatherings.

IPRA | ITL #417 The transformative power of blockchain: opportunities for Communicators

Blockchain is going to solve many business problems, including in PR. As an industry, we need to learn much more about it.

Political Risk Map 2021: Pandemic Recovery Complicates Risks

COVID-19 has widened the divide between rich and poor, setting some countries back decades in their efforts to reduce poverty. Food security, water access, and energy costs remain acute pressures that can lead to growing nationalism and civil unrest. Societal inequality, meanwhile, will factor in electoral platforms, especially in middle- and low-income countries.

The social imperative in public relations: Utilities of social impact, social license and engagement via Dr Kim Johnston

This special section in Public Relations Review on Engagement, Social License to Operate (SLO) and Social Impact responds to the call to articulate the utility of SLO and social impact by situating and conceptually strengthening these concepts within public relations scholarship and outlining future research for public relations theory building.

Podcasts

The truth about news site traffic - via PR Resolution

Understanding how people interact with media sites is essential in PR planning and measurement.

It has been an ongoing challenge in Public Relations to understand the true volume of people arriving on news sites because of publishers’ secrecy on traffic figures. There was further focus on this topic recently, when UK news site, The Guardian reported that The Telegraph online is planning to link journalists’ pay to traffic and popularity of their articles.

Interview with digital communications consultant Andrew Smith on his research into publisher traffic.

Conferences

Pathways to Praxis: A Journey Across the Continuum of Science Communication via Alexander Gerber

What are the challenges and priorities in science communication practice that could be addressed by social research? Share your thoughts at the “Pathways to Praxis” online workshop! The workshop is a pre-conference event to the online Swedish Forum for Science Communication.

Battling Deep Fakes and Misinformation - Media’s Role and Responsibility via CommProEvents

In an environment where misinformation, partisanship, and deep fakes abound, the role of the journalist has shifted from observer/reporter to advocacy and truth-telling. This panel discussion will explore why and where these lines are drawn - and what the future will look like.

IPRA Webinar: Artificial Intelligence influence on PR: concepts, design, measurement.

IPRA Thought Leadership Webinars - Free to attend - Artificial Intelligence influence on PR: concepts, design, measurement with Svetlana Stavreva.

Reports

Global Communication Report via USC Annenberg School for Communication and Journalism

Thanks to Andras Sztaniszlav for pointing to this one via LinkedIn.

The annual Global Communication Report conducted by the USC Center for Public Relations is designed to provide insight into the evolution of the global communication industry by analyzing emerging trends. Each time we survey professionals working in the field, we discover new insights into what makes PR one of the most dynamic profession in the universe.

Books

Science Communication Research - an Empirical Field Analysis

This first in-depth empirical analysis of the research field in science communication was conducted for the German Federal Ministry of Research. Its main parts are published openly here – without any access fees or book charges.