PR and Blockchain, PR and SOE and more... Issue 26

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My name is Philippe Borremans and I am a Risk & Crisis Communications Consultant and current President of the International Public Relations Association and Board Member of the European Association of Communication Directors.

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Articles

How blockchain tech might offer credibility for PR pros by Ayelet Noff

Distributed ledger technology can help bring journalists accurate information fast, but is quickly verified data all that it takes to do good PR work? It is no secret that tech journalists are under tremendous pressure: Companies emerge and push products at breakneck speeds. Unicorns are minted overnight, and the competition for scoops is as tough […]

Think PR and SEO Are Unrelated? Think Again by Steve Olenski

PR can help with so many areas of your digital marketing strategy, not the least of which is SEO. We usually associate public relations with things like brand awareness and generating buzz around a business or product. But PR can help with other areas of your digital marketing strategy in so many ways. Here are some of the best ways you can use your PR efforts to boost your SEO.

Crisis & Emergency Risk Communication Newsletter to launch in September

The Crisis & Emergency Risk Communication Newsletter will be a weekly, professionally curated publication with relevant links to articles, case studies, webinars, podcasts, conferences, books and will feature research insights and interviews. The professional newsletter will launch in September on a subscription basis and you can already pre-register today.

How and why PR pros should consider their responsibility to tell LGBTQ stories by Stephanie Battaligno

Trans activist Stephanie Battaligno challenges communicators to mirror the courage of young activists in demanding equality and justice for all. Stories have power. They can reinforce stereotypes or break down barriers. They can celebrate the humanity in everyone—or they can legitimize cruelty and oppression. It’s this heavy responsibility that underpins the main message of Stephanie […]

What Thought Leaders Have In Common by Dorothy Crenshaw

B2B PR people are always talking about thought leadership. But what does it really mean to be a thought leader, and how can we achieve it?

Conferences

PRSA 2021 Corporate Communications Conference

Sept. 9 - 10, 2021 - PRSA Corporate Communications Conference is where you’ll discover the hottest trends and effective tactics in the professional world of public relations.

IPRA Webinar: SMS: the most effective way to communicate a message with Alain Grossbard

With the power of mobile phones to communicate, only 20 percent of businesses use text to promptly communicate a message, whether it is an urgent matter, or an update, or a direction when there is an issue or problem to be managed. Yet, 83 percent of users would like to receive information via SMS. Why are communicators not steering in this direction?

Reports

Coping With Workplace Racial Discrimination: The Role of Internal Communication

This summary is provided by the IPR Organizational Communication Research Center. This summary focusses on racial minority employees’ experience and the role of internal communication.

Tools

LinkedIn reviews for professional services listings via Andrew Bruce Smith

LinkedIn is adding a new review element to its professional services listings, which will provide another way to highlight the quality of individual professional...

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