The PR Dispatch - China PR, Trends Report and Social Media Manipulation

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Articles

How to secure executive buy-in for crisis planning | PRmoment.com

Jonathan Hemus, managing director of specialist crisis management consultancy Insignia and author of Crisis Proof: How to prepare for the worst day of your business life has a good list on how to "sell" crisis preparedness to your management.

Sellafield storyteller turns whistleblower — via Wadds inc.

What it means to be a whistleblower after 13 years as a Senior Communications Manager at the same company. The powerful story of Karl Connor, via the always excellent blog of Stephen Waddington.

Effective China PR: five essential don’ts

Wondering "how to do PR" in China?

Check out this IPRA Thought Leadership Essay by Sally Maier-Yip or, even better, check out the re-run of the webinar she gave recently.

Conferences

Webinar: Preparing your Communications Team to Handle Social Media Manipulation

A free IPRA Thought Leadership Webinar:

Communications teams are now expected to show up with answers to questions such as: Why is our brand suddenly trending? Why is our spokesperson under fire? Why are we being boycotted? Who’s behind it? How did this happen? Why didn’t we see it coming? What happens next?

In this webinar we'll look at how modern comms teams are using social intelligence so they don't get surprised by social media manipulation, and can make strategic decisions that mitigate risk and keep your team in control of the brand's story.

Reports

New Research Reveals Publishers Missing Out on +67% Facebook Traffic From Reshares

Publishers who reshare their existing content on Facebook achieve 67% additional clicks on average, reveals new research published today by Echobox, the AI-powered social publishing platform.

The groundbreaking research found that the large majority of publishers currently only reshare small amounts of content on Facebook and stand to get substantial boosts in traffic by simply resharing more of their existing content.

Via Andrew Bruce Smith in the Lockdown: a marketing, media and PR community of practice Facebook Group

Academic Society for Management of Communications - Trend Report

The Communications Trend Radar - one of the most extensive trend studies on communication management in German-speaking countries. The study specifically analyzes changes in management, society and technology that will affect corporate communications. You can download the PDF report from the link. (will open PDF)

Vaccine Misinformation Guide

Do you need to communicate on vaccines and fight misinformation? Here's an excellent guide.

This guide aims to help organizations to address the global infodemic through the development of strategic and well-coordinated national action plans to rapidly counter vaccine misinformation and build demand for vaccination that are informed by social listening.

Tools

Nimbus Note - On place to manage all your projects - Issue 61

In my "PR Tool Shack Newsletter" I cover Nimbus Note: , a tool to transform information chaos from multiple sources into an organised workplace.

Easily manage all your Communication assets and campaigns, from planning to execution. Stay on top of your tasks, collaborate with your team, synchronize with your clients, and never miss a deadline again.