Publishers who reshare their existing content on Facebook achieve 67% additional clicks on average, reveals new research published today by Echobox, the AI-powered social publishing platform.
The groundbreaking research found that the large majority of publishers currently only reshare small amounts of content on Facebook and stand to get substantial boosts in traffic by simply resharing more of their existing content.
Via Andrew Bruce Smith in the Lockdown: a marketing, media and PR community of practice Facebook Group
The Communications Trend Radar - one of the most extensive trend studies on communication management in German-speaking countries. The study specifically analyzes changes in management, society and technology that will affect corporate communications. You can download the PDF report from the link. (will open PDF)
Do you need to communicate on vaccines and fight misinformation? Here's an excellent guide.
This guide aims to help organizations to address the global infodemic through the development of strategic and well-coordinated national action plans to rapidly counter vaccine misinformation and build demand for vaccination that are informed by social listening.